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The Social Takeoff Podcast with Kelli Hayes Smith
Kelli Hayes Smith
69 episodes
2 weeks ago
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.
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Marketing
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All content for The Social Takeoff Podcast with Kelli Hayes Smith is the property of Kelli Hayes Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.
Show more...
Marketing
Business
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Strategic Content: Balancing 2024 and 2025 Disney Bookings
The Social Takeoff Podcast with Kelli Hayes Smith
30 minutes 12 seconds
1 year ago
Strategic Content: Balancing 2024 and 2025 Disney Bookings

Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust.

Key Takeaways:

  1. Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions.
  2. Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages.
  3. Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings.
  4. Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings.
  5. Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto.
  6. Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings.
  7. Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show.
  8. Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine.

Episode Chapters:

00:00 - Disney Drops the Bomb: Early 2025 Packages
03:18 - Crafting Content Pillars and Initiatives
08:57 - Navigating the Marketing Maze for 2025 and 2024
13:14 - Rekindling Relationships: Email Marketing for Ghosted Clients
15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts
19:12 - Price Patrol: Monitoring and Service Spotlight
21:06 - Chatting it Up: Threads and Conversations
23:25 - Mixing 2025 into Your Content Cocktail
24:15 - Amping Up the Excitement and Building That Waitlist
25:52 - Wrapping Up: Conclusion and Your Call to Action

The Social Takeoff Podcast with Kelli Hayes Smith
Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.