In this episode, Clark Miller and Rocky Tilney explore the evolving landscape of creative tools, discussing subscription fatigue, tool fatigue, and the impact of AI on design. They delve into new tools like Gamma and Flora, the balance between speed and craftsmanship, and the challenges of collaboration in creative teams. The conversation also touches on the future of user interfaces in AI tools and the implications of subscription models in the creative industry. Insights from marketing leader Lisa Flosznik provide a deeper understanding of these trends and their effects on creativity and design education. In this conversation, Lisa, Clark, and Rocky delve into the evolving landscape of marketing and creativity, particularly focusing on the role of AI tools in enhancing or hindering creative processes. They discuss the limitations of AI in generating unique ideas, the integration of AI in marketing stacks, and the importance of measuring success in marketing efforts. The conversation also touches on the competitive dynamics between creative platforms like Canva and Adobe, the balance between branding and authenticity in social media, and the challenges of content creation in a fast-paced digital environment. Lisa shares insights from her experience as a fractional CMO and the impact of AI on her work, while also highlighting the importance of testing and measuring marketing strategies.
Tools we discussed during the show:
Lisa's Podcast:
It's Mostly Marketing (Youtube)