The Space Between Episode 1.0 | The Conversations We Don’t Have
“Every agency says they want to be strategic. But most of what shapes an agency never makes it into the meeting minutes.”

In this episode, Debbie Richardson and Seth Hawthorne join Ben Slater to talk about the conversations that happen in the space between - the ones that decide whether an agency grows or stalls. From hidden tensions inside leadership teams to the real meaning of ‘strategy,’ it’s a candid look at the business behind the business.

The Space Between in something quieter and more human than agency posturing. As Deb says, it’s about “the conversations we think we’re having and the conversations we should be having” and “the things that people don’t say.”

About The Space Between
The Space Between is where honest conversations live - the ones agencies rarely make time for. Hosted by the team at MSQ, it explores the gap between what we say we do and what really drives growth, creativity, and change.

Each episode brings together voices from across the agency world to unpack the space between ideas and action, leadership and reality, data and instinct. No spin, no posturing - just clarity, curiosity, and the occasional uncomfortable truth.

For more on MSQ and the tools helping agencies sell and deliver strategy, visit msqindex.com.