Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms
236 episodes
1 week ago
When you're working with an expert production team, you should expect them to ask you hard questions — particularly upfront in the planning stages. Those difficult questions aren't obstacles; they're what lead to a better final product. But knowing what to look for in a production partner and how to navigate the process can make all the difference between simply checking a box and creating work that truly resonates.
In this episode, Karen breaks down how to approach video production with clarity and purpose. Drawing insights from Render Studios' approach to partnering with clients, we explore the importance of starting with strategy first, understanding the different skill sets involved in production, and building trust throughout the process. Tune in as we demystify the production process and how to find the right creative partner to maximize the value of your investment.
All content for The Speak Easy Podcast is the property of Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When you're working with an expert production team, you should expect them to ask you hard questions — particularly upfront in the planning stages. Those difficult questions aren't obstacles; they're what lead to a better final product. But knowing what to look for in a production partner and how to navigate the process can make all the difference between simply checking a box and creating work that truly resonates.
In this episode, Karen breaks down how to approach video production with clarity and purpose. Drawing insights from Render Studios' approach to partnering with clients, we explore the importance of starting with strategy first, understanding the different skill sets involved in production, and building trust throughout the process. Tune in as we demystify the production process and how to find the right creative partner to maximize the value of your investment.
Brand marketing vs. performance marketing. It's not about picking sides — it's about understanding the dance. Performance marketing drives the clicks and the sales, but brand marketing? That's the reason anyone cares in the first place.
Here's what most people miss: these two approaches work better together than apart. Drawing insights from Nielsen research showing that 71% of people say they’re more likely to buy from a brand they recognize, we explore how brand marketing creates the conditions where your performance marketing can actually work. Tune in as we break down the difference between transactional and relational marketing, why consistent storytelling matters more than you think, and how values-driven messaging builds the kind of loyalty that turns into long-term business growth.
The Speak Easy Podcast
When you're working with an expert production team, you should expect them to ask you hard questions — particularly upfront in the planning stages. Those difficult questions aren't obstacles; they're what lead to a better final product. But knowing what to look for in a production partner and how to navigate the process can make all the difference between simply checking a box and creating work that truly resonates.
In this episode, Karen breaks down how to approach video production with clarity and purpose. Drawing insights from Render Studios' approach to partnering with clients, we explore the importance of starting with strategy first, understanding the different skill sets involved in production, and building trust throughout the process. Tune in as we demystify the production process and how to find the right creative partner to maximize the value of your investment.
