Big goals: How Julie Haddon is putting female athletes at the heart of culture

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The Speed of Culture Podcast

ADWEEK & Suzy

221 episodes

5 days ago

To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.

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Big goals: How Julie Haddon is putting female athletes at the heart of culture

The Speed of Culture Podcast

27 minutes 19 seconds

3 months ago

Big goals: How Julie Haddon is putting female athletes at the heart of culture

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.

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And if you have a question or suggestions for the show, send us an email at suzy@suzy.com

This episode was recorded in May 2025, prior to Julie’s departure from the league in July 2025.

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