Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp

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The Speed of Culture Podcast

ADWEEK & Suzy

221 episodes

5 days ago

To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.

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Marketing

Technology,

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Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp

The Speed of Culture Podcast

35 minutes 23 seconds

4 months ago

Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp

In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.

Follow Suzy on Twitter: @AskSuzyBiz

Follow Carly Zipp on LinkedIn

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