Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear

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The Speed of Culture Podcast

ADWEEK & Suzy

221 episodes

5 days ago

To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.

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Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear

The Speed of Culture Podcast

30 minutes 16 seconds

3 weeks ago

Sole purpose: How UNLESS and Under Armour are designing sustainable shoes and sportswear

In this episode of The Speed of Culture, Matt Britton sits down with Eric Liedtke, CEO and Co-Founder of UNLESS Collective and Brand President of Under Armour, to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation. From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how purpose, wellness, and eco-conscious design are redefining what the next era of sustainable sportswear looks like.

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