Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Each episode delivers fresh insights, actionable strategies, and behind-the-scenes access to the people and programs redefining how sponsorship works—whether in sport, culture, entertainment, or community. From CMO spotlights and partnership case studies to emerging trends and future-focused debates, The SponsorshipX Podcast is where marketing leaders come to learn, connect, and grow.
New episodes drop regularly, so join us as we elevate the conversation—and the industry.
Because when it comes to sponsorship, we don’t just talk. We champion.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Each episode delivers fresh insights, actionable strategies, and behind-the-scenes access to the people and programs redefining how sponsorship works—whether in sport, culture, entertainment, or community. From CMO spotlights and partnership case studies to emerging trends and future-focused debates, The SponsorshipX Podcast is where marketing leaders come to learn, connect, and grow.
New episodes drop regularly, so join us as we elevate the conversation—and the industry.
Because when it comes to sponsorship, we don’t just talk. We champion.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, we sit down with Justin Mountstephens, founder of MSM Global Group and a true changemaker in the world of partnership marketing and commercial rights.
Justin shares how his career accelerated in the high-octane world of Formula 1, where he learned the actual value of commercial rights, brand partnerships, and the business behind the spectacle. From the F1 paddock to launching his own agency, he opens up about the leap into entrepreneurship and what it took to start a business just before the world shut down during the COVID-19 pandemic.
We dive into the challenges of launching MSM Global, how he’s built a team, and what he’s learned about resilience, leadership, and finding the right clients. He also pulls back the curtain on where MSM is headed next and how he’s thinking about the future of partnership marketing.
Oh, and training for a marathon? Not just a fitness goal. Justin explains how the mindset, discipline, and endurance from marathon training have shaped the way he builds and leads a business.
This episode is packed with insights for anyone in the partnerships, sports, or brand space, especially those Changemakers in our industry looking to connect with people who are moving the needle.
🔗 One to watch. One to connect with.
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Hosted on Acast. See acast.com/privacy for more information.