Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Each episode delivers fresh insights, actionable strategies, and behind-the-scenes access to the people and programs redefining how sponsorship works—whether in sport, culture, entertainment, or community. From CMO spotlights and partnership case studies to emerging trends and future-focused debates, The SponsorshipX Podcast is where marketing leaders come to learn, connect, and grow.
New episodes drop regularly, so join us as we elevate the conversation—and the industry.
Because when it comes to sponsorship, we don’t just talk. We champion.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Each episode delivers fresh insights, actionable strategies, and behind-the-scenes access to the people and programs redefining how sponsorship works—whether in sport, culture, entertainment, or community. From CMO spotlights and partnership case studies to emerging trends and future-focused debates, The SponsorshipX Podcast is where marketing leaders come to learn, connect, and grow.
New episodes drop regularly, so join us as we elevate the conversation—and the industry.
Because when it comes to sponsorship, we don’t just talk. We champion.
Hosted on Acast. See acast.com/privacy for more information.
Season 2 of the SponsorshipX Changemakers podcast keeps pushing boundaries, and in this episode, we’re joined by someone doing just that in women’s sports: Marianne Brooks of the Northern Super League.
Marianne’s journey from competitive golf to the boardrooms of sports marketing isn’t just a career pivot. It’s a lesson in how discipline, humility, and values-driven leadership can reshape an entire league.
In this episode, listeners will learn how the Northern Super League isn’t just talking about values; they’re living them. From every meeting to every handshake, their approach is built on authenticity, inclusion, and accountability. Marianne breaks down how those values aren’t just corporate buzzwords but guiding principles that shape real behaviour and decisions.
We also delve into why calling herself a “boring golfer” was never a put-down, but rather a quiet flex. It’s a glimpse into the mindset of someone who traded personal trophies for collective wins and found her drive amplified, not dimmed, in the process.
One of the most powerful moments? Marianne’s take on leadership and belonging. She opens up about the deep connection that forms when you’re in rooms with others who’ve faced the same walls, fought the same fights, and found ways through. There’s a shared strength in that, and Marianne captures it with rare clarity.
And if you’re looking for inspiration, you’ll find it here as Marianne shines a light on the trailblazing women in marketing who are rewriting the rules and the ones to watch as the next wave of changemakers.
This isn’t just a podcast episode. It’s a must-listen for anyone serious about the intersection of sports, leadership, and values.
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Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
Hosted on Acast. See acast.com/privacy for more information.