Ever thought "I'd love to work in sport!" but have no idea where to start?
You're in the right place.
Join Reuben Williams (ex-Cricket Australia) each week to learn about jobs in the sports industry and how the people in those jobs forged a career they love.
If you're trying to find your place in the industry, need some inspiration on what to do to get started, or just want to keep your finger on the pulse... you're going to love this catalogue of interviews.
For more help to take the next step in making a career in sport a reality, subscribe to the SportsGrad newsletter: www.sportsgrad.com.au/newsletter
LinkedIn: SportsGrad
Instagram: @sportsgrad
Connect with Reuben: Reuben Williams
Hosted on Acast. See acast.com/privacy for more information.
Ever thought "I'd love to work in sport!" but have no idea where to start?
You're in the right place.
Join Reuben Williams (ex-Cricket Australia) each week to learn about jobs in the sports industry and how the people in those jobs forged a career they love.
If you're trying to find your place in the industry, need some inspiration on what to do to get started, or just want to keep your finger on the pulse... you're going to love this catalogue of interviews.
For more help to take the next step in making a career in sport a reality, subscribe to the SportsGrad newsletter: www.sportsgrad.com.au/newsletter
LinkedIn: SportsGrad
Instagram: @sportsgrad
Connect with Reuben: Reuben Williams
Hosted on Acast. See acast.com/privacy for more information.
Meet Uchitha Wijesekara (AKA Cheets), Founder and Content Creator behind TypeMedia.
TypeMedia boasts over 100k followers across Instagram and TikTok, collaborated on posts with Travis Head, and has done brand deals with the AFL, Kayo Sports, Royal Stacks, Toyota and more.
But before before Cheets became a full-time creator, he graduated from a criminology degree and began a career in social work, editing videos in his spare time.
Eventually his skills got good enough that SportsBet hired him, where he spent nearly 4 years travelling to events like the FIFA World Cup, the Ashes, Border-Gavaskar Trophy in India… and creating content along the way.
Now, he’s gone full-time with Type and shares everything that goes into the page you see today.
If you want to work in social media in sport, or just want to understand the content world better, you’re going to love this chat with Cheets.
We Cover:
(03:49) - Interview begins
(05:46) - How did Cheets land his collaboration with the AFL?
(09:06) - Quickfire questions
(18:30) - How Cheets collaborated on a World Cup Final post with Travis Head
(30:32) - How did Cheets turn his social work career into a content creation one?
(36:03) - How Cheets got hired by Sportsbet
(40:51) - Creative process and editing hacks
(51:47) - Challenges with being a creator of colour in the AFL industry
(01:03:12) - Transition from Sportsbet to TYPEMedia full-time
(01:16:48) - What Cheets would do differently if he was a Head of Content at an AFL club
(01:26:00) - What Cheets would do differently if he was starting from scratch in 2025
If you like this ep, give these a go next:
#325: Freelance sports media professional | Brody Burrows
#302: Paris 2024 Content Creator | Stella Barry
#286: GWS Giants Head of Content | Jacob Gaynor
Want a job in sport? Click here.
Follow SportsGrad on socials: LinkedIn | Instagram | TikTok
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Big thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.
Thanks for listening, much love!
Hosted on Acast. See acast.com/privacy for more information.