Michelle Younkman, Executive Director of Christian Music Broadcasters (CMB), discusses the organization's mission to empower radio stations to reach more people for Jesus.

CMB focuses on helping radio stations understand and adapt to the changing landscape of technology and digital media. They also have a unique international reach, with stations from various countries participating in their events.

Michelle shares her personal journey to CMB and the challenges she faced in balancing work and family. She also discusses the launch of CMB+ (Plus) and the importance of staying up to date with radio trends.

The conversation covers various topics related to Christian music radio, including the net promoter score, the importance of community, connecting with listeners through events and cruises, CMB University, mentoring, and the challenges and rewards of working in the music industry.

The conversation concludes with a discussion on the impact of CMB University and the future of Christian music radio.

Takeaways

• CMB focuses on helping radio stations understand and adapt to the changing landscape of technology and digital media.

• Michelle Younkman shares her personal journey to CMB and the challenges she faced in balancing work and family.

• CMB University is an important initiative that invests in the future of the music industry by providing education and mentorship opportunities for students.

• Interview techniques and mentoring play a crucial role in developing talent and creating meaningful connections in the industry.

• Working in the music industry can be challenging but also rewarding, with opportunities to make a positive impact.

Chapters

00:00 Introduction to CMB

01:01 CMB's Mission and Vision

02:00 Focus on Technology and Digital Transformation

03:20 CMB's Unique Position in the Market

04:21 International Reach of CMB

06:16 Learning from International Counterparts

07:38 The Global Impact of CMB

07:50 Michelle's Journey to CMB

09:00 Discovering Christian Music

13:06 Balancing Work and Family

16:08 Joining CMB

19:56 Transitioning to CMB

20:40 Navigating Imposter Syndrome

22:02 The Launch of CMB Plus

29:03 Reevaluating the CMB Plus Strategy

37:51 Staying Up to Date with Radio Trends

41:39 The Net Promoter Score for Christian Music Radio

44:06 The Importance of Community in Christian Music Radio

45:04 Connecting with Listeners through Events and Cruises

46:30 Radio as a One-Stop Shop for Faith-Based Content

47:34 CMB University: Investing in the Future of the Music Industry

50:45 Interview Techniques and Mentoring at CMB University

55:05 The Challenges and Rewards of Working in the Music Industry

57:43 The Impact of CMB University and the Future of Christian Music Radio