Summary

Brad shares his journey in the music industry, starting from his early days as a manager of an artist he came across (without any prior artist management experience.)

He also shares about his experience teaching at Belmont University and his role in Digital Rights and YouTube Optimization at Universal Music Group and The Orchard.

Takeaways

• Brad's role in YouTube Operations and Optimization
• Living the dream is about redefining success and finding fulfillment in impacting others
• Brad faced challenges in his early career, including job scarcity during a difficult time in the music industry.
• Brad's experience at BMI taught him the importance of prioritizing work and fulfilling core responsibilities.
• Generational differences in the workforce, particularly with Gen Z, can create challenges in handling adversity and receiving feedback.
• Humility and the ability to learn from failure are crucial for personal and professional growth.
• Perseverance involves moving forward in the face of challenges and learning from mistakes.

Chapters

00:00 The Beginnings of a Music Career

04:53 Dissolving the Management Company

11:38 Discovering Music as a Career

13:21 Inspiration from Dead Poets Society

19:38 Becoming a College Marketing Rep

30:29 Teaching at Belmont University

36:31 Manager of Digital Rights at Universal Music Group

41:53 Joining The Orchard and Sony Music

44:01 Working with Maverick City Music

46:25 Transition to YouTube Operations and Optimization

51:07 Early Career Challenges

55:14 Job at BMI

59:16 Learning from Adversity

01:03:10 Generational Differences in the Workforce