Dive into the compelling, perennial debate that has long stoked an existential dilemma within Freemasonry: "Quantity vs Quality". In this insightful episode from The Square Magazine Podcast, join Nicholas Broadway and Hugh O'Neill, Master of Quatuor Coronati, the world's premier Masonic research lodge, as they passionately tackle the critical issue of attracting and retaining new members to the Craft.

The conversation reveals a transformative shift in focus: it's no longer about "more hands on deck," but about securing "the right hands on the helm". Sustainable Masonic development is driven by attracting high-quality individuals who are deeply aligned with the institution's values and committed to its principles, rather than solely increasing membership numbers. A quality Freemason is defined by their alignment with the institution's values and ethos, commitment to the brotherhood, and active engagement through high attendance and participation in rituals.

This podcast explores why prioritizing quality is paramount for sustainable growth and the preservation of Freemasonry's core essence. You'll discover the crucial need for a "clear, concise, compelling, relevant, and deliverable value proposition" that articulates the tangible benefits of becoming a Freemason, attracting individuals who truly seek what the Craft offers. The goal is to foster "more Freemasonry in men" rather than just "more men in Freemasonry".

Ultimately, this isn't a debate of quantity versus quality, but rather an exploration of their "symbiotic relationship," where a focus on attracting quality members naturally ensures sustainable growth and increasing quantity. Tune in to understand how anchoring back to Freemasonry's essence – a brotherhood of high-quality individuals committed to growth, development, and service – is the blueprint for a strong future.