Behind every great equestrian brand is a founder with a story. The Stable Exchange is where we share those stories — and the lessons they hold. Join Tara from Farm & Fir Co. and guest co-hosts as they sit down with horse industry entrepreneurs and marketing experts to talk about what it really takes to build a business in the equestrian world. You’ll hear the highs, the lows, and the strategies that make a difference, plus marketing tips you can put into practice today. Honest conversations, real insights, and the reminder that your story is your strongest tool.
Behind every great equestrian brand is a founder with a story. The Stable Exchange is where we share those stories — and the lessons they hold. Join Tara from Farm & Fir Co. and guest co-hosts as they sit down with horse industry entrepreneurs and marketing experts to talk about what it really takes to build a business in the equestrian world. You’ll hear the highs, the lows, and the strategies that make a difference, plus marketing tips you can put into practice today. Honest conversations, real insights, and the reminder that your story is your strongest tool.
What happens when you lose your job, your housing, and your sense of security all at once… and still decide to bet on yourself?
In this episode of The Stable Exchange, I’m talking with Lucile, founder of Propulsion Equine PEMF, about the moment everything fell apart—and how that season became the start of an incredibly successful business, ProPulsion Equine.
In this episode, we chat about:
• The exact moment she decided, “I’m going to make this work” after losing her job
• How her equine science and performance background shaped the way she practices PEMF
• Going from solo practitioner doing everything to building a trusted team
• The realities of running a mobile equine business and living part-time in a van
• Why most of her growth came from word of mouth and Instagram
• How she thinks about travel fees, routes, and scheduling 200+ sessions a month
• The decision to add new modalities like red light therapy and kinesiology taping
• Why she genuinely believes entrepreneurship can be more secure than a “stable” 9–5
If you’re an equine practitioner, bodyworker, or horse person sitting on a business idea but scared of what you might be giving up, Lucile’s story is going to give you both comfort and a little bit of a push.
Subscribe, follow, and share this episode with a fellow equestrian entrepreneur who needs to hear that losing a job doesn’t have to be the end of the story—it might be the beginning.
Connect with Lucile from ProPulsion Equine
Instagram: @propulsionequinepemf
Website: propulsionequine.com
Connect with The Stable Exchange
Instagram: @thestableexchange
Website: thestableexchange.com
Connect with Farm & Fir Co.
Instagram: @farmandfirco
Website: farmandfirco.com