Behind every great equestrian brand is a founder with a story. The Stable Exchange is where we share those stories — and the lessons they hold. Join Tara from Farm & Fir Co. and guest co-hosts as they sit down with horse industry entrepreneurs and marketing experts to talk about what it really takes to build a business in the equestrian world. You’ll hear the highs, the lows, and the strategies that make a difference, plus marketing tips you can put into practice today. Honest conversations, real insights, and the reminder that your story is your strongest tool.
Behind every great equestrian brand is a founder with a story. The Stable Exchange is where we share those stories — and the lessons they hold. Join Tara from Farm & Fir Co. and guest co-hosts as they sit down with horse industry entrepreneurs and marketing experts to talk about what it really takes to build a business in the equestrian world. You’ll hear the highs, the lows, and the strategies that make a difference, plus marketing tips you can put into practice today. Honest conversations, real insights, and the reminder that your story is your strongest tool.
In this episode, we sit down with Ashley, the artist and horsewoman behind White Stallion Studio (our Graphic Design Partner at Farm & Fir Co.!) and Reward Based Equestrian. We talk about how a lifelong love of drawing and horses slowly evolved into a design studio serving equestrian brands—and how a second, very different business grew from her shift into positive reinforcement and clicker training.
Ashley shares what it was like to move from custom portrait commissions and wood-burned ornaments into hand-drawn, horse-accurate logo design, and why feedback from clients is less about criticism and more about collaboration. We also get into creative burnout, routines that never quite stay routine, and how living on a small farmstead with horses in her backyard shapes the way she works.
In the second half of our conversation, we dive into Ashley’s journey with reward-based training, the horses who changed her perspective, and why “your horse is always right” might be the most grounding lesson of all. If you’re an equestrian entrepreneur who’s multi-passionate, niche, and figuring it out as you go—this one will feel very familiar.
Connect with Ashley from White Stallion Studio
Instagram: @whitestallionstudio
Website: whitestallionstudio.com
Connect with The Stable Exchange
Instagram: @thestableexchange
Website: thestableexchange.com
Connect with Farm & Fir Co.
Instagram: @farmandfirco
Website: farmandfirco.com