In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from. I'm talking about the scary 'S-Word'! All is revealed.... And we also talk a bit about mindset. Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field. If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out webs...
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In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from. I'm talking about the scary 'S-Word'! All is revealed.... And we also talk a bit about mindset. Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field. If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out webs...
You've got a great logo - but they're not buying it!
The Standing Out Podcast!
27 minutes
5 years ago
You've got a great logo - but they're not buying it!
In this first full episode, Jon starts by explaining how the podcast came about and its purpose - and introduces himself for those who don't know him. The first main segment this week includes Why being outstanding is NOT the same as Standing OutWhy a logo is not the same thing as a brandWhat a brand actually is, what it's used for and why it matters - for small businesses as well as big onesThat people have brands as well as businesses and productsWhat the process of branding is about...
The Standing Out Podcast!
In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from. I'm talking about the scary 'S-Word'! All is revealed.... And we also talk a bit about mindset. Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field. If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out webs...
