In this episode of the Startup CPG Podcast, host Daniel Scharff moderates a friendly debate between two ecommerce experts: Rugved Nakadi from Daybreak Agency (Amazon specialists) and Kevin Gawronski from Gawronski Media (DTC paid media). The conversation explores the critical question every emerging brand faces: should you prioritize building your own Shopify website or launching on Amazon first—and what are the real trade-offs of each channel?
The discussion reveals how both platforms offer distinct advantages depending on your brand stage, category demand, and resources. Rugved explains why Amazon's high-intent search traffic and fast path to market validation make it ideal for emerging brands testing product-market fit, while Kevin champions the long-term value of owning customer data, building lifetime relationships, and maintaining full control over your brand experience on DTC. Through real examples and honest admissions about each platform's limitations, both experts break down the economics, customer acquisition strategies, and operational realities of scaling on Amazon versus Shopify.
Throughout the episode, listeners gain practical frameworks for evaluating which channel to prioritize first, understanding CAC/LTV economics, navigating platform fees and fulfillment costs, and building sustainable growth strategies. Whether you're pre-launch or scaling across multiple channels, this conversation offers clarity on leveraging both platforms strategically while avoiding costly mistakes like chasing every trend or stretching resources too thin.
Listen in as they discuss:
Episode Links
Daybreak Agency (Amazon)
Website: https://www.daybreakagency.com
LinkedIn: https://www.linkedin.com/company/daybreak-agency
Gawronski Media (DTC Paid Media)
Website: https://www.gawronskimedia.com
LinkedIn: https://www.linkedin.com/company/gawronski-media
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