Why 90% of Startups Should Avoid Resellers

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The Startup Different Podcast

David and Chris Sinkinson

107 episodes

1 week ago

Startup Different is what happens when two brothers who’ve built and sold startups start debating whether AI is taking over — or just overhyped. Brothers and entrepreneurs Dave and Chris bring humor, hard-earned experience, and a touch of chaos to a weekly breakdown of how artificial intelligence is reshaping business, startups, and work. Smart, funny, and occasionally wrong — it’s the award-winning AI podcast for people who still like humans.

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Why 90% of Startups Should Avoid Resellers

The Startup Different Podcast

27 minutes 52 seconds

4 months ago

Why 90% of Startups Should Avoid Resellers

Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).

PODCAST LINKS

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https://www.startupdifferent.com

YouTube Channel:

https://www.youtube.com/@StartupDifferent

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Chapters

00:00 Introduction and Context of Reseller Partnerships

06:33 Challenges Faced with Reseller Partnerships

12:39 The Importance of Direct Customer Interaction

21:48 When Reseller Partnerships Can Work

26:37 Final Thoughts on Reseller Strategies