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Master the Many Roles of the Entrepreneur, by David Gardner
"The sales reps are the ears and eyes for potential customers. No matter how much YOU love your new business, your good idea only matters if people will pay for it. Your sales reps will be the first to know if you have product market fit. If every deal is an uphill battle, it may not indicate that you’ve hired a bad rep, it could be a warning signal about the demand for your product. With that in mind, it’s essential that you make smart investments in sales as you grow your startup." - Brad McGinity, Chief Revenue Officer, 15Five
This is Chapter 10: The Sales Manager's Hat
The Startup Hats
Master the Many Roles of the Entrepreneur, by David Gardner
