"Something a founder might be surprised about is the amount of negotiating he or she will do on a daily basis. Negotiating with vendors, with those first clients, recruits, initial investors, and eventually with the people or companies who are looking to buy the business. Through it all, founders need to know tactics and tricks that people on the other side of the table will be using to prevent fair market deals from happening." - Adam Goldblatt, Attorney at Forrest Firm This is Chapter 9: The Negotiator's Hat