Episode Overview: In this episode, Bharon Hoag sits down with chiropractic advocate James Chester, renowned for his work with Chiro Hustle, to explore the evolving landscape of chiropractic care. They discuss the importance of storytelling in chiropractic, the challenges within the profession, and the hopeful future of healthcare as more individuals seek alternatives to traditional medical practices. About James Chester: James Chester is a highly sought-after speaker, podcast host, and marketing specialist within the chiropractic profession. As the host of Chiro Hustle, the #1 podcast in chiropractic, he has conducted nearly 1,300 interviews and ranks in the top 3% of over 3 million podcasts globally. With over 11,000 new patients scheduled since 2016 through his innovative public screening events, James has revolutionized patient acquisition strategies in chiropractic practices across the world. His dynamic and inspiring presentations cover essential topics such as marketing tactics for patient acquisition, effective screening techniques, and chiropractic philosophy, making him an impactful speaker for any chiropractic event.  Key Takeaways: Shared Passion for Chiropractic: James Chester discusses his journey into the chiropractic world, emphasizing that despite not being a chiropractor himself, he has a deep commitment to promoting the profession and advocating for its benefits. The Power of Chiropractic: Both Bharon and James agree on the profound truth and effectiveness of chiropractic care as a standalone profession, which needs to be communicated effectively to the public. Current Opportunities in Healthcare: They delve into the current cultural shift in healthcare views, especially post-COVID and the opioid crisis, suggesting that patients are now more receptive to chiropractic care as a solution. The Need for Unity in the Profession: The conversation highlights the importance of chiropractors coming together and focusing on shared values rather than differences to promote chiropractic as the first-choice healthcare option. Call to Action for Chiropractic Leaders: James encourages chiropractic graduates and seasoned professionals to take active roles in shaping the future of chiropractic education by fostering the core principles of the profession in schools. Importance of Storytelling: James discusses how his show, Chiro Hustle, serves as a platform to highlight everyday chiropractors, emphasizing that their stories are crucial in illustrating the impact of chiropractic care on communities. Personal Empowerment and Growth: A core message of the episode is that individuals within the chiropractic community must give themselves permission to be great and to advocate for the profession confidently. Resources Mentioned: Chiro Hustle: Chiro Hustle Website Previous interviews featuring Bharon Hoag available on Chiro Hustle. Final Thoughts: Bharon and James close the episode by urging listeners to unify and advocate for chiropractic care, recognizing that together they can create a significant impact in the healthcare landscape. They stress the importance of staying true to the unique essence of chiropractic while engaging with the public and policymakers. Call to Action: Don’t forget to like, follow, and share this episode for more insights into chiropractic care. Join the mission to elevate chiropractic as the leading healthcare choice worldwide.