E38: Unlocking Indian Brands' Retention Riddle

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The State of Retention Marketing

Ankur Gattani

92 episodes

8 months ago

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

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Entrepreneurship

Business,

Marketing

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E38: Unlocking Indian Brands' Retention Riddle

The State of Retention Marketing

1 hour 18 minutes

1 year ago

E38: Unlocking Indian Brands' Retention Riddle

With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.

(01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver
(01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses
(09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience
(12:57) - Navigating Dirty Data to Uncover Diamond Customers
(17:55) - Toeing the Line Around Retention vs. Growth
(20:39) - Evolutionary Curve and Talent Crunch in Retention Marketing
(27:08) - Should the Chief Retention Officer Get a Seat at the Table?
(32:18) - Rethinking Strategies for Sustainable Growth
(36:30) - Riding the Agency Wave: CMOs' Surfing Strategy
(41:26) - Getting Your Hands Dirty from Day Zero
(47:31) - Samriddh’s Key Retention Milestones in 0-1 Journey
(51:53) - Adjusting Investment Relative to Milestones
(59:59) - Craft Reigns Supreme Over Data and Tools
(01:07:04) - Which Brands are Killing at Retention in India?