E39: On a Mission to Digitally Transform MEA Businesses

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The State of Retention Marketing

Ankur Gattani

92 episodes

8 months ago

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

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Entrepreneurship

Business,

Marketing

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E39: On a Mission to Digitally Transform MEA Businesses

The State of Retention Marketing

59 minutes

1 year ago

E39: On a Mission to Digitally Transform MEA Businesses

We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.

(01:49) - Agency to Client and Back Again
(06:30) - Building Bridges: Integrated CRM, Marketing Automation, and SEO
(08:21) - Exploring the Diversity and Expertise Across the Marketing Agency Landscape
(13:02) - Understanding the Lay of the Land
(14:58) - Evaluating Retention Maturity: Rating UAE & KSA
(20:08) - Comparing UI/UX Standards: Legacy Brands versus Digital-First Innovators
(21:55) - Balancing Internal Talent and External Expertise in Legacy Orgs
(24:22) - From Bold Investments to Half-Hearted Attempts
(28:16) - Fostering Customer Loyalty in Finite Markets
(31:00) - Data - The Key to Retention Success
(36:47) - MarTech Investment: Stack Selection, Overpayment, and Underutilization
(39:43) - 3 Avoidable Mistakes in Stack Building
(42:12) - Exploring Client Pitches, Pricing, and ROI in CRM and Retention Marketing
(46:12) - Deciphering ROI Expectations and Benchmarks in Client-Agency Dynamics
(49:50) - Balancing Cost and ROI: Navigating Tool Selection in Marketing Budgets
(52:56) - Elevating Business Impact: Transformative Tales from the Agency Trenches
(55:32) - Strategic Talent Magnetism: Fueling Growth in CRM and Retention Marketing