E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users

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The State of Retention Marketing

Ankur Gattani

92 episodes

8 months ago

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

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Entrepreneurship

Business,

Marketing

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E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users

The State of Retention Marketing

49 minutes

1 year ago

E40: How Zupee is Going the Nostalgic Way to Retain & Regain Users

When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.

(00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey
(06:37) - Playing the Nostalgia Card in Real Money Gaming
(09:32) - Mastering the Game of Indian Gaming and Real Money Ventures
(14:53) - Quantum Gaming: Winning with Data-Driven Decisions
(20:24) - Retain and Reign: Strategies for Gaming Success from Day One to Power User Status
(24:29) - Nurturing Gaming Enthusiasts for Long-Term Engagement
(27:24) - How Zupee Advocates Responsible Gaming & Builds Trust
(32:09) - Zupee's Approach to Responsible Gaming Through Community Insights
(36:51) - Unlocking India's Market: Language and Localization Strategy
(38:41) - Crafting a Marketing Tech Stack: Smart Solutions for Growth
(42:11) - Maximizing AI and ML: Winning Strategies in Gaming
(45:30) - Navigating User Behavior: Zupee's Real-Time Intervention Strategy