E46: Legacy Brands' Ignored Data Goldmine

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The State of Retention Marketing

Ankur Gattani

92 episodes

8 months ago

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

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Entrepreneurship

Business,

Marketing

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E46: Legacy Brands' Ignored Data Goldmine

The State of Retention Marketing

53 minutes

1 year ago

E46: Legacy Brands' Ignored Data Goldmine

We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.

(00:54) - Ruchdi's Career Path So Far
(03:53) - Addressing Data's Neglect in Legacy Systems
(06:08) - Exploring the Correlation: Ruchdi's Perspective on First-Party Data and Customer Retention
(10:38) - Unveiling the Oversight: Legacy Brands and the Untapped Potential of Data
(14:39) - Decoding ROI: Reimagining Success Metrics in Ruchdi's Univers
(19:03) - Balancing Act: Navigating Investment Strategies in MarTech and CDP Tooling
(22:31) - Ruchdi's Favorite MarTech Success Story: Impact and Metrics
(28:14) - Campaigns & Strategies: Bridging Offline to Online Customer Conversion
(31:45) - Discounting Dynamics in KSA: Ruchdi's Advocacy for Value-Added Services
(38:21) - How Ruchdi's Travels Nurture the Current Marketer in Him
(43:17) - MarTech: No Longer a Luxury, but a Necessity
(46:59) - Improved Business Performance through MarTech Understanding
(48:32) - AI: A Fundamental Aspect of Sustainable Solutions Today