E48: Why Business Leaders Need to Be Patient With MarTech ROI

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The State of Retention Marketing

Ankur Gattani

92 episodes

8 months ago

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

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Entrepreneurship

Business,

Marketing

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E48: Why Business Leaders Need to Be Patient With MarTech ROI

The State of Retention Marketing

34 minutes

1 year ago

E48: Why Business Leaders Need to Be Patient With MarTech ROI

Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.

(00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets
(06:11) - MarTech: Bridging Old-School and New-Age Busines
(13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
(21:01) - Leadership Perspectives on Unlocking Retention Success
(29:24) - Talent Supply in Digital Transformation: Keyur's Insights