E49: How upGrad Drives Retention & Engagement Via Content

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The State of Retention Marketing

Ankur Gattani

92 episodes

8 months ago

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

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Entrepreneurship

Business,

Marketing

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E49: How upGrad Drives Retention & Engagement Via Content

The State of Retention Marketing

53 minutes

1 year ago

E49: How upGrad Drives Retention & Engagement Via Content

Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.

(00:49) - From Finance to Marketing: Ankit Digital Journey So Far
(05:08) - The Online Education Revolution: Anytime, Anywhere, Empowered Learning
(07:21) - Decoding User Behavior: Continuous Learning or Step Changes?
(11:19) - Where Does Retention Fit in at upGrad?
(15:13) - Human Touch Triumphs: Personalized Communication Outperforms Automation
(18:22) - Finding Balance: When Frequency Meets Relevance in User Engagement
(22:51) - To What Extent Does upGrad Automate Its Personalization and Communications?
(26:59) - Capitalizing on Content: How upGrad's Free Courses and Blogs Give them an Edge
(32:49) - Maximizing Impact: Data-Driven Relevance Mapping in Course Recommendations
(40:45) - Creating and Capturing Demand: Innovative Course Strategies for Market Leadership
(45:11) - AI and Data: Transforming Counseling with Technology
(49:32) -