What does it take to build a successful digital agency in Southeast Asia—without outside funding, in a market still catching up to digital?

In this episode, Andrew Turner shares how he and a small team turned a shoestring SEO project into a full-scale digital agency in Malaysia that caught the attention of global network Dentsu. Along the way, he explains why timing, adaptability, and data-driven thinking were key to their growth.

They didn’t start with a business plan or big backing—just a belief in digital. “We set this company up from scratch — literally just a bunch of us around a swimming pool,” Turner says, reflecting on the scrappy beginnings that led to a five-year acquisition journey.

If you're trying to grow something real in an emerging market—or wondering what digital transformation actually looks like when you're in it—this episode gives you the inside track.