Not all content is created equal. 

And at every stage, your specific audience is the priority.

Here to share tips on reaching as many people as possible is Dana Gardner from Interarbor Solutions.

A tech-savvy analyst with a following of nearly 200,000 across LinkedIn and Twitter, Dana knows exactly how CMOs should create content for their business and their personal brand.

Covering key content strategy principles, the importance of problem-solution narrative and some common mistakes - Dana uncovers the blueprint for creating must-click content as a modern business.

In this episode, we discuss:

1. Common mistakes marketing leaders make with their content strategy.
2. Why having a publishing and media-savvy capability is core to a modern business.
3. The knock-on effects of content creation: leads, internal training and influence.

Enjoy the episode.