Jeremy Jones is a snowboarding icon. He's climbed and snowboarded down some of the world's gnarliest peaks, faces, and spines for the last two decades. And from his relentless big mountain pursuits came entrepreneurial dreams that shifted the landscape of the outdoor industry. 

Expressions of his artistry and desire to innovate on the edge include film projects like Deeper, Further, Higher, Ode to Muir, Roadless, and Purple Mountains. He's the founder of Jones Snowboards and has spearheaded the splitboarding revolution while also creating non-profit Protect Our Winters (POW) to champion environmental protection and climate policy.

In this episode, Jeremy discusses:

• What's at stake in the upcoming election
• The difficulties of getting films funded (especially when they tackle tough issues)
• Why mundane moments in the mountains are just as exciting as anything else these days
• Working with family and the Jones brothers business dynamic
• Entrepreneurship and innovation in the sport

Plus, our new favorite quote, "If it's not a screaming yes, it's a no," and a brief community Q&A with questions like what's your favorite adventure film and what really jiggles your jelly!? Seriously...

Reach out @thestokecast and let us know what you think of this one! 

Hosts: Jonathan Ronzio, Emily Holland