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The Story Selling Podcast
Rob
82 episodes
5 days ago
Learn how to write stories that sell and become the written voice of a business you love.
Show more...
Marketing
Business
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All content for The Story Selling Podcast is the property of Rob and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn how to write stories that sell and become the written voice of a business you love.
Show more...
Marketing
Business
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79 The Results-Led Template
The Story Selling Podcast
20 minutes 18 seconds
1 year ago
79 The Results-Led Template

In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you have several 'signature success stories', then the results-led template may be an effective way to capture the attention of your ideal client.

The results-led approach is perhaps the most direct 'hook' you can use in your conversation ad. In effect you are saying, "for a client just like you, facing the same problem you face, we delivered X result. Here's how we did it..."

There is some nuance to adopting a results-led approach. On this episode I discuss:

  • Why specificity (and believability) matters
  • Why you MUST have a mechanism in the middle paragraph of your ad
  • How to evoke and maintain curiosity with your message

The Story Selling Podcast
Learn how to write stories that sell and become the written voice of a business you love.