Turn Your Content Into a Show They Can't Stop Watching with Shawn Walchef

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The Storytelling Lab

Rain Bennett

210 episodes

1 week ago

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Storytelling Lab is the property of Rain Bennett and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Turn Your Content Into a Show They Can't Stop Watching with Shawn Walchef

The Storytelling Lab

59 minutes 27 seconds

5 months ago

Turn Your Content Into a Show They Can't Stop Watching with Shawn Walchef

“We make our media the same way we make our barbecue, and that’s low and slow.” — Shawn Walchef

How do you run a business and still find time to create content?

In this episode, Rain sits down with Shawn Walchef, owner of Cali BBQ and founder of Cali BBQ Media, to explore how storytelling and content creation aren’t distractions—they’re growth engines. Shawn shares how he went from struggling restaurateur to building a thriving media company on top of his barbecue brand, and why every business today needs to think like a media company.

They break down how to overcome the fear of looking foolish, why quantity and speed matter more than perfection, and how to turn your phone into your most valuable tool.

Shawn also gives practical tips on stacking content, building a team, and staying consistent without burning out. If you’ve ever wondered how to juggle business and content—or whether it’s worth the effort—this episode will change your mindset.

In this episode, you will learn to:

See content as a growth tool, not a chore and shift your mindset around its value.
Overcome the fear of looking foolish online so you can finally start creating.
Focus on quantity and consistency first because that’s what leads to real quality.
Use simple tools like your phone to build a media presence without expensive gear.
Stack and schedule your content so that your “show” runs even when you’re busy.