The Strategic Salary Series is the podcast for ambitious women who want to negotiate bigger salaries, lead with confidence and get promoted on their own terms.
Hosted by Lucy Daramola, an advertising and tech leader and working mum, this podcast cuts through the corporate noise and delivers real, practical, unapologetic advice on how to ask for more, earn more and become impossible to overlook!
Each episode features candid conversations with C-suite leaders, award-winners and industry trailblazers, revealing the unfiltered strategies behind salary negotiation that works, pay-rise and promotion pathways, career confidence for women in leadership, building visibility and influence, and navigating work as a parent.
Expect raw insights, proven frameworks and stories you will not hear anywhere else. No fluff, no jargon, just powerful guidance to help you own your value, negotiate your worth and build a career that pays you properly.
Follow, share and step into your most confident, highest-earning era. This is your blueprint for earning more and realising your value.
The Strategic Salary Series is the podcast for ambitious women who want to negotiate bigger salaries, lead with confidence and get promoted on their own terms.
Hosted by Lucy Daramola, an advertising and tech leader and working mum, this podcast cuts through the corporate noise and delivers real, practical, unapologetic advice on how to ask for more, earn more and become impossible to overlook!
Each episode features candid conversations with C-suite leaders, award-winners and industry trailblazers, revealing the unfiltered strategies behind salary negotiation that works, pay-rise and promotion pathways, career confidence for women in leadership, building visibility and influence, and navigating work as a parent.
Expect raw insights, proven frameworks and stories you will not hear anywhere else. No fluff, no jargon, just powerful guidance to help you own your value, negotiate your worth and build a career that pays you properly.
Follow, share and step into your most confident, highest-earning era. This is your blueprint for earning more and realising your value.

“You stepped into a CEO role 6 months pregnant”
In this engaging conversation, Katie Streeter Hurle, CEO at SMG, shares her journey from Procter & Gamble to leading one of the UK’s most influential commerce media specialists. She redefined what leadership looks like when she stepped into the CEO role six months pregnant and opens up about the realities of balancing ambition with family life. Katie discusses the differences between client-side and agency work, the value of quiet leadership, and why setting clear boundaries can unlock flexibility and inclusion in the workplace. She also shares her approach to progression, focusing on business impact over effort, and reflects on the importance of trusting instincts and building supportive teams.