TLDR: A practical conversation on how to stop chasing trends and start building digital marketing that actually works.
In this episode, Matt sits down with Harley Rivet, digital marketing strategist and founder of Deep Dish Digital, to talk about what really drives results in a constantly changing industry. Harley shares how two decades in the digital space shaped his “fundamentals first” philosophy, why most businesses confuse activity with achievement, and how to build marketing that’s grounded in strategy - not hype. They also discuss staying power, the pitfalls of trend-chasing, client education, and the realities of running a business in a noisy digital landscape.
You’ll hear about:
How to avoid wasting time on tactics that don’t move the needle - and what to focus on instead.
Why fundamentals like websites, email, and tracking still outperform the “shiny objects.”
How long real marketing takes, and why consistency beats quick wins every time.
Connect with Harley Rivet:
Website: https://deepdishdigital.com
LinkedIn: https://www.linkedin.com/in/harleyrivet/