TLDR: A candid look at how proactive marketing, community-building, and long-term vision can transform any brand.

In this episode, Matt sits down with Kelli Miller, marketing manager and community-builder known for her work shaping Dream’s award-winning Brighton development. They dive into what it really takes to shift from reactive, last-minute marketing to intentional, strategic planning - and how that shift creates stronger brands, better customer experiences, and more sustainable results. Kelli shares lessons from building a community literally from dirt fields to vibrant public spaces, the power of authentic imagery, and why experimentation (and even failure) is essential in marketing. They also explore confidence, mindset, and how creative leaders learn to trust themselves through uncertainty.  

You’ll hear about:

• How to build a proactive marketing foundation that makes future campaigns easier, faster, and more effective.

• The role of genuine community-building in creating desire - especially for products or places that don’t exist yet.

• Why experimentation matters, how to handle flops, and the mindset that helps marketers adapt without burning out.

Connect with Kelli Miller:

• LinkedIn: https://www.linkedin.com/in/kelli-miller-21545152/