We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres. And as soon as I walked into the event space, I knew Friska was the QUEEN. Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work. This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs. Specifically, we'll chat about: ⭐LinkedIn Content that works; from video to long form, the vault of wisdom ⭐How to boost your own brand presence on LinkedIn with thought leadership ⭐Leveraging a Tedx Talk to sell her keynote overseas ⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking ⭐Using her own intentional presentation to elevate her business opps ⭐The 2 day workshop stylists should attend to level up their own presence This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients.

FOLLOW FRISKA

IG: @freshbyfriska

https://www.freshbyfriska.com/