In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided will help small business owners with no advertising budget to compete in this competitive landscape. The questions posed in this session included: ·Is there any benefit to using TikTok, particularly for 40 plus for all of us that are not digital natives, meaning we didn't grow up with social media? ·What can we do about it right now? ·Does it replace the stuff I've already done? ·What are the opportunities for business growth? ·How could it help me find clients if I don't have extra hours in the day to create content for another platform? Grab a pen and paper because you'll DEFINITELY walk away with some instant actions, some fresh perspective and a renewed sense of creativity. PS If you want to attend the next free monthly training, subscribe to The Styling Advisory Committee via www.stylingadvisory.com.au