In this episode, I sit down with Eden Zeilo, the Director of Global Brand Marketing at Unilever for the Sundial Brands, which includes the SheaMoisture, Nubian Heritage, nyakio, MCJW, and Emerge brands. Eden manages the SheaMoisture brand globally in Canada, Europe, Australia, Africa, and Latin America. Eden leads the charge in establishing partnerships with distributors, retailers, marketing agencies, and other suppliers in order to engage with the end consumer and drives global business and brand strategy. Eden holds an MBA from Harvard Business School and a Bachelor's in Operations Research from MIT.

From its inception, SheaMoisture has been dedicated to empowering women to embrace their natural beauty as they define it. Alongside this mission is their commitment to empowering entrepreneurs, promoting fair trade and ethical sourcing practices while developing community infrastructure in Ghana and transforming Black communities. Eden shares more insights into how Shea Moisture continues to serve the underserved needs of multicultural and millennial consumers globally, through its long-established community commerce business model, funding opportunities for women of color entrepreneurs. 

Episode Timeline:

• [2:20] Eden describes how a sense of community is reflected in Eritrea where she’s from.
• [7:03] How she focuses on authentically representing underserved communities’ markets.
• [11:12] Driving for community commerce and entrepreneurship in underserved communities
• [20:59] The efforts that Unilever has undertaken to advocate for more inclusive beauty standards.
• [24:23] The actions that need to be implemented to change the beauty marketing mindset
• [35:56] The role of informal markets in SheaMoisture's Africa business strategy
• [39:29] Eden's thought on three considerations when expanding to the African beauty market
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If you'd like to connect, email Ijeoma at ijeoma@thesubsaharanbeauty.com with the subject line, "TSBC Connect".

**DISCLAIMER: All views, information, or opinions expressed shared during this episode are solely those of the individuals involved and do not necessarily represent those of Unilever, Sundial Brands, and its employees.