Graham Goodkind is a rare bird - he is a creative who loves to sell. So of course, he built a very successful career in public relations. He is notably the founder of Frank, one of the best agencies in the industry. He tells Richard about some of his most successful campaigns, the importance of teamwork, and applying sport psychology in business.You can find Graham on Twitter and learn more about his company Frank here.This is an Earshot Strategies production. Get in touch if you're looking to make a podcast!