[00:0:00] The Birth of Superior Engineering[00:9:00] Hiring the First Employee[00:14:50] Facing the Competition[00:16:15] Vehicle Research & Development[00:20:50] Growing the Team[00:22:10] Moving Into a 1200sqm Shed[00:24:50] Choosing the Company Name[00:28:00] Expanding Equipment & Capabilities[00:29:10] The First Breakthrough: Superflex Radius Arms (2008)[00:36:50] Broadening the Product Line[00:48:56] Navigating the Covid Era[00:54:07] Launching the Retail Store[00:56:03] Constructing the New Facility[01:01:40] Building Staff Departments[01:05:22] Managing the Business[01:08:50] SSM’s & Compliance[01:11:00] Making Mods Street Legal[01:17:22] The State of Australian Manufacturing[01:19:45] The Legendary 79 Series[01:20:35] Upgrading the 150 Prado[01:24:07] The PX2 Ranger Evolution[01:24:53] Exploring the X-Track System[01:28:00] Running 5” Lift & 37” Tires[01:29:43] Modding the Jeep Gladiator[01:32:10] Open Discussion[01:34:11] Understanding EMS[01:36:37] Mastering Stock Control[01:43:24] Future Product Innovations[01:47:15] Off-Road Adventures[01:52:46] Ultra-4 Racing Insights📲 Follow us for more 4x4 discussions!https://www.facebook.com/superiorengineeringhttps://www.instagram.com/superior4x4/https://www.tiktok.com/@superior4x4https://open.spotify.com/show/4zG0FCCashdTbj8dDlcoK9https://podcasts.apple.com/au/podcast/the-superior-podcast/id1798101621