In this new episode of The Supreme Pod, hosts Eric Southwell and Paul Avery, PhD talk with Liz Kanter, President of Pivot Design, about what actually works in rare disease marketing. From active listening and advocacy partnerships to co-creating resources with patients and HCPs, Liz explains how she breaks through the pharma marketing “sea of sameness.”Liz also shares a beloved rare disease marketing case study: a therapeutic play kit complete with a stuffed animal “patient friend” that went viral in the children’s primary immunodeficiency community, transformed internal company culture, and is still in use 15 years later. Read more about it here: https://www.pivotdesign.com/work/igi/Our mission is to provide the types of insights and inspiration from across the worlds of life science and healthcare marketing that you cannot find anywhere else. If you found this episode useful, we’d love it if you could leave us a review or share it with a colleague.And if you want more great content like this, subscribe to The Supreme Group Pod channel on Spotify, Apple Podcasts, or wherever you get your podcasts.YouTube: https://www.youtube.com/@SupremeGroupPodcastApple Podcasts: https://podcasts.apple.com/us/podcast/the-supreme-pod-life-science-healthcare-marketing/id18325931140:00 — Opening & Introductions1:28 — How Liz Found Her Calling in Rare Disease3:29 — What Makes Rare Disease Marketing Unique7:49 — The Role of Empathy & Emotional Intelligence11:49 — Building Trust With Rare Disease Communities17:17 — Pivot Wins Rare Disease Agency of the Year24:44 — Breaking Out of the Pharma “Sea of Sameness”31:00 — Liz’s Favorite Campaign (Therapeutic Play Kit)43:38 — Measuring Impact & Rethinking Budgets#RareDisease #RareDiseases #RareDiseaseMarketing #HealthcareMarketing #PharmaMarketing #TherapeuticPlay #SupremeGroup #SupremePod