Content & AI-Driven SEO in Healthtech

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The Sure Oak Podcast

Nick Fraunfelder

33 episodes

1 week ago

The Sure Oak Podcast—hosted by Nick Fraunfelder—dives into the biggest challenges facing business leaders in SaaS and B2B Services. Through expert interviews, they explore how digital marketing strategies like AISO, SEO, PPC, and beyond can drive sustainable growth and solve industry pain points. Tune in for actionable insights and real-world solutions from the forefront of digital marketing and financial innovation. We host a bi-weekly A.I. Companion Podcast, covering the latest news and happenings in A.I. and its impact on marketing and martech.

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All content for The Sure Oak Podcast is the property of Nick Fraunfelder and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Content & AI-Driven SEO in Healthtech | Ep. 30

The Sure Oak Podcast

40 minutes 40 seconds

4 months ago

Content & AI-Driven SEO in Healthtech | Ep. 30

Summary

In this conversation, Nick, Leona, and Kyle discuss the evolution of Elation Health, the impact of AI on healthcare and SEO, and the importance of quality content in a rapidly changing digital landscape. They explore the challenges of YMYL content, the role of social media in SEO, and the significance of agency partnerships. The discussion emphasizes the need for a user-driven approach to content creation and the importance of adapting strategies to meet the demands of a competitive market.

Kyle Stevens and Leona Rajaee lead organic/SEO marketing at Elation Health, one of the fastest growing healthcare SaaS companies in the nation. They share their experience growing Elation and their strategies to win content dominance in today's AI dominated environment.

Takeaways

Elation Health was founded to address real problems in healthcare.
AI is transforming the landscape of SEO and content creation.
Quality content is essential for success in healthcare SEO.
The healthcare industry is highly competitive, requiring innovative strategies.
Collaboration between content and technical teams enhances effectiveness.
Understanding the audience is crucial for effective content marketing.
Agencies should align closely with client goals and needs.
Social media influences SEO and content consumption patterns.
AI tools can enhance productivity but should not replace expertise.
Future-proofing strategies must adapt to ongoing changes in technology.

TImestamps:

00:00 Introduction to Elation Health and Its Founders

02:48 The Evolution of Healthcare Technology

05:45 Navigating the YMYL Space in Healthcare

08:35 Website Strategy and Future-Proofing

11:30 Using AI in Content Creation

13:58 Quality vs. Quantity in Content

16:50 The Role of Social Media in SEO

21:11 The Evolution of Content Consumption

23:40 Navigating Tools and Metrics in SEO

28:27 Future-Proofing Content in an AI-Driven World

33:16 Collaboration and Synergy in SEO Strategy

36:55 Choosing the Right Agency Partner

To find Nick Fraunfelder:

https://www.linkedin.com/in/nick-fraunfelder/

To find Kyle Stevens: https://www.linkedin.com/in/kylestevens/

To find Leona Rajaee: https://www.linkedin.com/in/leonarajaee/