Google Search Under Fire and Zuck's War on Advertisers

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The Sure Oak Podcast

Nick Fraunfelder

33 episodes

2 weeks ago

The Sure Oak Podcast—hosted by Nick Fraunfelder—dives into the biggest challenges facing business leaders in SaaS and B2B Services. Through expert interviews, they explore how digital marketing strategies like AISO, SEO, PPC, and beyond can drive sustainable growth and solve industry pain points. Tune in for actionable insights and real-world solutions from the forefront of digital marketing and financial innovation. We host a bi-weekly A.I. Companion Podcast, covering the latest news and happenings in A.I. and its impact on marketing and martech.

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All content for The Sure Oak Podcast is the property of Nick Fraunfelder and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Google Search Under Fire and Zuck's War on Advertisers | Ep. 19 A.I. Companion

The Sure Oak Podcast

49 minutes 28 seconds

8 months ago

Google Search Under Fire and Zuck's War on Advertisers | Ep. 19 A.I. Companion

In this episode, the hosts, Nick Fraunfelder and Roberto Murphy discuss the evolving landscape of AI with Weaver Ellard of Dodeka Digital and Suprit Patel, focusing on Gemini's AI mode, Google's declining market share, and the implications for advertising and user preferences. They explore the importance of AI personality, the ethical concerns surrounding data usage, and the potential for niche AI tools to thrive in a competitive market. The conversation also touches on the future of AI agents and the challenges posed by security risks, concluding with thoughts on the necessity for companies to adapt to these changes.

Stories Covered in the Cast:

Google AI Mode is Mainstream

https://www.theverge.com/news/659448/google-ai-mode-search-public-test-us?utm_source=substack&utm_medium=email

Apple reevaluates its deal with Google????

https://www.searchenginejournal.com/apple-may-add-ai-search-engines-to-safari-as-google-use-drops/546220/?user_id=d527f0457914b760731a72d7e6ae87a0d275ec1652c85eb4275343e66320f4a1&utm_campaign=daily_newsletter_05_08_2025&utm_medium=email&_hsenc=p2ANqtz-9bIBdLGf6sm5cw2nbZNj9LfFCSz-rMwItEHkd5iffRMnTsLKlQaPQrliPg2jjOOJ37-OWCGhYyDAaQ-LGfowxru-mrnw&_hsmi=360559247&utm_source=sejtoday#placement_loop_rownum_2_articleindex_1_contentsection_seo_loop_img_contentsection_seo_

Google is losing to ChatGPT

https://www.searchenginejournal.com/chatgpt-leads-ai-search-race-while-google-others-slip-data-shows/546204/?user_id=d527f0457914b760731a72d7e6ae87a0d275ec1652c85eb4275343e66320f4a1&utm_campaign=daily_newsletter_05_08_2025&utm_medium=email&_hsenc=p2ANqtz-_HE_vzrfI-mt70gP_byJ_5nwKJboIBcSTeiFYluLPzDt5VyhfmhPlX8eyYHrKqPc4ZhzvE3tTELnXikoBBbhiXv_EqQg&_hsmi=360559247&utm_source=sejtoday#placement_loop_rownum_2_articleindex_2_contentsection_digital-marketing_loop_title_contentsection_digital-marketing_

The race for the everything app

https://www.theverge.com/command-line-newsletter/660674/sam-altman-elon-musk-everything-app-worldcoin-x

Zuck declares war on advertisers?

https://www.theverge.com/meta/659506/mark-zuckerberg-ai-facebook-ads

Google to share Real Time Bids