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Learn the dos and don'ts of green innovation from experienced industry leaders. Your hosts are Frederik Dam van Deurs and Joachim Almdal.
085 - Navigating the Demand Revolution in Sustainable Healthcare with Nicolai Broby Eckert
The Sustainable Healthcare Podcast
36 minutes
5 months ago
085 - Navigating the Demand Revolution in Sustainable Healthcare with Nicolai Broby Eckert
Commercializing Sustainability in Healthcare: Insights from 'The Demand Revolution'
In this episode of the Sustainable Healthcare Podcast, host Joachim interviews Nicolai Broby Eckert, a senior partner at Simon-Kucher and author of 'The Demand Revolution'.
They discuss the challenges and opportunities in commercializing sustainability in pharma, MedTech, and healthcare sectors. Nicolai shares key insights from his book, including:
- The importance of affordable green products - 85% of consumers are on a sustainability journey - you should segment based on this - Strategic plays companies can adopt to integrate sustainability into their business models.
00:00 Intro 00:11 Meet Our Guest: Nikolai, Author of 'The Demand Revolution' 00:57 The Disconnect Between CEOs and Consumers on Sustainability 02:56 Consumer Behavior and Sustainability: Key Findings 07:35 Strategic Implications for Companies 10:42 Sustainability in Pharma and MedTech 16:42 The Importance of Partnerships and Stakeholder Engagement 21:03 The Kodak Moment: Risks and Opportunities 25:35 Innovative Strategies for Sustainability 33:43 Final Thoughts and Where to Find More Information
The Sustainable Healthcare Podcast
Learn the dos and don'ts of green innovation from experienced industry leaders. Your hosts are Frederik Dam van Deurs and Joachim Almdal.
