In this episode of SwarmCast, we sit down with Steve Heroux — sales trainer, author of The Sales Contrarian, and creator of the Contrarian Selling course. Steve went from being unable to speak for 17 years to becoming the #1 Cutco sales rep in the nation, and now he's on a mission to end the abuse of salespeople everywhere.
What You’ll Learn:
•Why each bad sales hire costs your company $1.2M+ in lost revenue
•The “Will to Sell” framework that predicts sales success with scary accuracy
•How Sales DNA assessments eliminate costly hiring mistakes
•The 2-letter objection-handling technique that closes deals instantly
•Why motivating salespeople means you hired the wrong people
•How one pest control company scaled from $150M to $400M using these principles
Steve pulls no punches calling out the “grifters and felons” selling outdated tactics online — and shows why authenticity, empathy, and humility are the real keys to sales success in 2025.
Perfect for pest control owners, sales managers, and anyone tired of pushy, robotic salespeople that give the industry a bad name.
💡Connect with Steve Heroux:
LinkedIn: https://www.linkedin.com/in/steveheroux1/
🔗 Learn more about The Sales Collective: https://thesalescollective.com/
💡 Connect with Wyatt Chambers:LinkedIn: https://www.linkedin.com/in/wyattchambers/
🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com
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