In this episode of The Sweet Take, Bloomberg's automotive journalist Hannah Elliott joins us to explain why endurance racing like Le Mans is attracting Formula 1 drivers, what makes it so prestigious, and how car culture sits at the intersection of sport, fashion, and luxury. From Max Verstappen’s Nürburgring ambitions to the magic of 24-hour racing, we break down why endurance is in its era. Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!
All content for The Sweet Take is the property of Milkshake and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of The Sweet Take, Bloomberg's automotive journalist Hannah Elliott joins us to explain why endurance racing like Le Mans is attracting Formula 1 drivers, what makes it so prestigious, and how car culture sits at the intersection of sport, fashion, and luxury. From Max Verstappen’s Nürburgring ambitions to the magic of 24-hour racing, we break down why endurance is in its era. Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!
Driven by Beauty: How ELEMIS built a Breakthrough Formula 1 Partnership
The Sweet Take
25 minutes
1 week ago
Driven by Beauty: How ELEMIS built a Breakthrough Formula 1 Partnership
Beauty is officially on the grid. In this episode of The Sweet Take, we sit down with Amy Mansell, Global Chief Partnerships Officer at ELEMIS, to unpack how the brand became Formula 1’s first luxury skincare partner through Aston Martin Aramco Formula One Team. From pop-up spas and female-first activations to real business impact, we explore how beauty, wellness, and motorsport now collide - and what’s next for 2026. Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily ...
The Sweet Take
In this episode of The Sweet Take, Bloomberg's automotive journalist Hannah Elliott joins us to explain why endurance racing like Le Mans is attracting Formula 1 drivers, what makes it so prestigious, and how car culture sits at the intersection of sport, fashion, and luxury. From Max Verstappen’s Nürburgring ambitions to the magic of 24-hour racing, we break down why endurance is in its era. Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!
