In this episode of The Sweet Take, Bloomberg's automotive journalist Hannah Elliott joins us to explain why endurance racing like Le Mans is attracting Formula 1 drivers, what makes it so prestigious, and how car culture sits at the intersection of sport, fashion, and luxury. From Max Verstappen’s Nürburgring ambitions to the magic of 24-hour racing, we break down why endurance is in its era. Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!
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In this episode of The Sweet Take, Bloomberg's automotive journalist Hannah Elliott joins us to explain why endurance racing like Le Mans is attracting Formula 1 drivers, what makes it so prestigious, and how car culture sits at the intersection of sport, fashion, and luxury. From Max Verstappen’s Nürburgring ambitions to the magic of 24-hour racing, we break down why endurance is in its era. Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!
From Hello Kitty to LEGO to BAPE, the Las Vegas Grand Prix is rewriting what it means to host a Formula 1 race and Emily Prazer is the woman behind it all. As F1’s Chief Commercial Officer and President & CEO of the Las Vegas GP, Emily shares the work embedding Formula 1 firmly into pop culture - blending sport, fashion, and entertainment. We talk creative risk-taking, brand partnerships, building community, and why Vegas is the ultimate playground for innovation. Follow Milkshake @sipmil...
The Sweet Take
In this episode of The Sweet Take, Bloomberg's automotive journalist Hannah Elliott joins us to explain why endurance racing like Le Mans is attracting Formula 1 drivers, what makes it so prestigious, and how car culture sits at the intersection of sport, fashion, and luxury. From Max Verstappen’s Nürburgring ambitions to the magic of 24-hour racing, we break down why endurance is in its era. Follow Milkshake @sipmilkshake on Instagram, YouTube, and TikTok for daily F1 content!
