8 // From Unknown to Unstoppable: PR Hacks for Entrepreneurs with Sarah Ramsey of Pitch PR

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The Table: Real Talk on Marketing and Strategy for Entrepreneurs

Mise en Plan | Dani Henneberger

9 episodes

4 days ago

Pull up a chair for real conversations about marketing strategy, entreprenuership, and growing a business on your terms. Host Dani Henneberger, strategic marketing advisor and founder of Mise en Plan, shares trade secrets, simple frameworks, and a fresh perspective to help you find clarity and take action. Along the way, you’ll hear from guest experts who bring candid insights and honest advice to help you grow with purpose—not pressure.

Marketing

Business

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Marketing

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8 // From Unknown to Unstoppable: PR Hacks for Entrepreneurs with Sarah Ramsey of Pitch PR

The Table: Real Talk on Marketing and Strategy for Entrepreneurs

45 minutes 31 seconds

1 month ago

8 // From Unknown to Unstoppable: PR Hacks for Entrepreneurs with Sarah Ramsey of Pitch PR

Pull up a chair as Dani chats with PR powerhouse Sarah Ramsey of Pitch PR about how service-based entrepreneurs and founders can harness public relations—no gatekeepers, no prerequisites required. Sarah gets real about the myths of PR, why you’re probably already doing it (surprise!), and simple, strategic ways to build name recognition and trust, whether you’re just starting out or scaling up. Expect insightful frameworks, actionable tips, and a fresh boost of permission to boldly own your expertise.

PR isn’t reserved for “big names”—every entrepreneur benefits from visibility strategies that feel authentic and sustainable.
Sarah demystifies the difference between marketing, PR, and brand—and how their overlap fuels audience trust and growth.
Why local, niche, or industry-specific media coverage almost always beats chasing national features (especially early on).
Hot take: Attending events, commenting online, and connecting with your audience is already PR.
Pay-to-play vs. organic coverage—how to decide what actually moves the needle for your client base.
Permission: “Nobody needs to grant you permission to do PR”—practically, emotionally, and tactically.
When to DIY, when to get expert support, and the real value of outside perspective and media training.

Sarah Ramsey is the founder of Pitch PR, where she helps authors, thought leaders, and entrepreneurs build lasting name recognition and engaged audiences. With over 15 years in newsrooms and extensive communications leadership for government and nonprofits, she specializes in turning bright ideas—and the people behind them—into household names. Sarah’s approach is practical, authentic, and relentlessly supportive, making PR accessible for businesses at any stage.

Timestamped Segments

01:25 “What exactly IS PR, anyway?”

05:10PR vs. Marketing: What’s the difference?

10:41 Who actually needs PR (hint: it’s you)

13:15 Local vs. National Coverage: What matters most

18:59 Pay-to-play media—worth it?

23:38 How to start building your own PR strategy

29:42 “Is your story newsworthy?” Deciding what to pitch

37:17 DIY PR vs. bringing in a pro

44:17 Media training as a game-changer for founders

45:33 How to reach Sarah and next steps

Feeling inspired to own your visibility? Share your favorite insight from the episode and tag @MiseenPlan and @PRPinchHitter!

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