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The TAGLine Podcast
TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird
11 episodes
3 days ago
Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
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Marketing
Business
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All content for The TAGLine Podcast is the property of TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.
Show more...
Marketing
Business
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Ken Gray’s Mentor Mindset: Transforming Experience into Startup Impact
The TAGLine Podcast
41 minutes 7 seconds
2 months ago
Ken Gray’s Mentor Mindset: Transforming Experience into Startup Impact

What does innovation look like after a career at one of the world’s most iconic industrial companies?

In this episode, we sit down with Ken Gray, retired Caterpillar executive turned startup advisor, to explore how storytelling, mentorship, and curiosity are shaping the future of legacy industries like construction and mining.

Ken reflects on his journey from corporate giant to entrepreneurial guide, shares lessons learned from mentoring B2B founders, and makes a strong case for why storytelling isn’t just helpful, it’s essential in emerging tech!

Whether you're in industrials, startups, or somewhere in between, this conversation will shift how you think about growth, innovation, and the stories we tell to bring new ideas to life.

The TAGLine Podcast
Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.