Smaller Scopes, Bigger Outcomes: Inside the Future of Medical Imaging

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The TAGLine Podcast

TAGline Podcast, Powered by The Aebli Group, and hosted by Justin Starbird

11 episodes

3 days ago

Our mission: to bring you the insights and strategies that fuel business growth. Our focus is on B2B marketing and growth strategies, actionable insights, real success stories, and “what not to do” lessons. We will emphasize human-to-human marketing, even in B2B. In this industry, where your name and credibility are of the utmost importance, transparency and expectations are at our core. Just because you’re selling to businesses doesn’t mean you aren’t marketing to people. We’ll explore how to add the right amount of personality to your strategy, and why transparency is the key to growth.

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Smaller Scopes, Bigger Outcomes: Inside the Future of Medical Imaging

The TAGLine Podcast

13 minutes 48 seconds

5 months ago

Smaller Scopes, Bigger Outcomes: Inside the Future of Medical Imaging

🎙️ Welcome to Episode 1 of The TAGLine Podcast, powered by The Aebli Group!

📍 Recorded live at MD&M East 2025 in New York City.We're kicking things off at MD&M East 2025 with a conversation that dives deep into the intersection of optics, innovation, and MedTech commercialization. Watch this entertaining behind-the-scenes conversation with Host Justin Starbird, who is joined by Clay Schwabe, Vice President of Business Development at Precision Optics Corporation (POCI) — a company pushing the limits of what’s possible in micro-optics and single-use imaging technology.🔍 In this episode:-What makes Precision Optics a true partner from concept to commercialization-How the new Unity platform is de-risking product development in MedTech-Why smaller, smarter, and single-use is the future of surgical imaging-The real value of trade shows like MD&M East for building a pipeline and partnerships-How internal team dynamics play a key role in accelerating innovation👥 Whether you're a MedTech founder, product leader, or innovation strategist, this episode delivers insights you can act on.🔔 Don’t forget to like, subscribe, and hit the bell for more episodes of The TAGLine Podcast, where we bring you real conversations on B2B growth, MedTech innovation, and what it really takes to stand out in a competitive marketplace.#TAGLinePodcast #MedTechInnovation #PrecisionOptics #UnityPlatform #MedicalImaging #Endoscopy #B2BMarketing #MDMEast #HealthcareTech #TheAebliGroup